• To... "close loans banks can't or won't" while being recognized as a leading force in the real estate financial services industry, providing professional and reliable service backed by integrity.
  
  
• To... "create opportunities for borrowers and investors" while improving the quality of life and financial-economic well being of all individuals associated with the organization.
  
  
• To... "do good deeds" while contributing to our community as a witness through example. To recognize that we are not owners of anything, but rather stewards in trust...that the rights are much less important than the obligations

The Alliance Portfolio private lending formula and philosophy is to originate well underwritten and well secured "institutional quality" real estate loans while taking advantage of the flexibility afforded through private money lending. The Company's commitment to its shareholders and to its trust deed investors is to visit each property and personally meet with each borrower. The Company has achieved a significant market presence in this area with consistent, continuous, and high quality marketing campaigns.

The Alliance Portfolio's ability to fund loans rapidly, as well as loans secured by types of real estate and to borrowers whose qualifications do not meet the strict lending criteria of institutional lenders, creates an exceptional opportunity and a "win-win-win" situation for borrowers, investors and the Company. By limiting loan-to-value ratios, The Alliance Portfolio achieves maximum investor security through increased levels of protective equity. Private money trust deeds provide investors an attractive alternative to the low interest rates paid on savings accounts and certificates of deposit. Investors are able to obtain higher yields derived from well underwritten and well secured trust deed investments.

In summary, The Alliance Portfolio combines well underwritten and well secured trust deed loan origination with the flexibility of private money lending in a highly desirable local target market area.